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Organization of Posts in Social Media - a Necessary Task for Image Building

Building an image of a company may be passive, i.e. focused on delivering the offer and satisfying clients’ needs, or it may be active, where the improvement of the image is the immediate goal. Social media play an important role with regard to the latter. Establishing a strong bond with a client, however, can prove to be a difficult task which not everyone can handle. Social media from several perspectives It is advisable to start by thinking about aspects in which social media can help you. Obviously, they are excellent for building a company's image, but it is not only...

The Best E-commerce Platforms for Small and Medium Enterprises

Conducting business on the Internet is a convenient solution. It offers numerous tangible benefits in the contemporary world. However, one cannot forget that this method is very different from the conventional way of running a company. There are several additional obligations, and one of them is the selection of an e-commerce platform. Two solutions, many benefits There are two primary solutions to select from in case of e-commerce platforms: the SaaS model: i.e. renting a service. The service provider is responsible for hosting and there is a joint platform which all users sign in to and use solely its resources. Payments are usually recurring,...